Shopping Portal Feeds

Pay Per Click | Pay Per Click Tools | SEO | Shopping Portal Feeds

Comparison shopping engines such as Shopzilla, Shopping.com, PriceGrabber and NexTag make up the fastest growing segment of the Paid Search category and have grown dramatically in popularity with consumers. In order to sell merchandise on these shopping destinations, a datafeed containing a merchant's entire database of products/URL's/sku's needs to be uploaded to each media source with regular frequency (usually weekly). Weekly and even daily data feeds are standard, especially during peak holiday times. More than any, this source requires data management agility, sensitive analytics and mass production technology to respond to merchandising trends. Although consumers are buying less of more, there is considerable opportunity to leverage small volumes as well as to scale the big home runs. Performance-driven analytics combined with human judgment is the exact intersection of where to uncover the trends.

MediaHarbor®, our proprietary suite of datafeed marketing tools and technology, enables a seamless single feed that goes through our extremely efficient process:

• Bad link removal
• Specifications unique to each comparison shopping engine
• Product and category reviews with engines
• Data upload
• Product-level optimization